Dwaejigukbap and Kisa-sikdangare leading trends in New York, and Seongsu-dong is now being recognized as one of the coolest and most creative neighborhoods in the world. At a time when our everyday and ordinary things are gaining attention globally and going beyond Korea, we aim to create a space that reflects our lifestyle—something anyone from anywhere can enjoy without feeling out of place. Here, we go beyond the typical image of Korea to offer a unique cultural and dining experience that’s anything but ordinary.